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Consumer Acceptance

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Sensory Evaluation

The chickpea strawberry milk was evaluated by 50 panellists, achieving an overall consumer liking score of 6.8 out of 9.

 

Panellist comments highlighted the product’s appealing pink colour, the novelty of a chickpea-based strawberry milk, and that it tasted pleasant, reflecting a positive consumer perception of both appearance and flavour.

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Minimum Viable Product (MVP) Showcase @ NYP Atrium

  • Our recent L.IvE Showcase received 115 responses, demonstrating strong appeal for our product.

  • An average rating 3.76 out of 5, showing a favourable reception compared to competitors.

  • Notably, 65% of consumers are very likely to recommend it, while 26% may consider doing so, highlighting its market viability and potential for success.

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